Chiquita banana stickers

 Chiquita collaboration with Richard Cavolo

https://www.itsnicethat.com/news/ricardo-cavolo-chiquita-logo-banana-stickers-illustration-021219

During my research, I came across the new sticker designs that banana brand Chiquita have created, which celebrate the origins of the fruit sticker; the new illustrations (created by Richard Cavolo), develop a fun twist on the original sticker, through featuring elaborate illustrations and wacky colours. What I love about this example is that the collaboration pays homage to the super maximalist sticker labels found in market stalls, by really focusing on what designers can do with such a small space like a fruit sticker. As well as this, I feel like the brand have also capitalised on how stickers are becoming more and more trendy for students; now more than ever, people want to personalise their personal items (such as laptops), by adorning them with fun and colourful stickers. It could be interesting to navigate through this theme of personalisation in my publication, as it is a key factor in the popularisation of stickers; fruit stickers not only serve as branding, but are used in a way of adding fun into our everyday lives.