The Smiling Sun
The Smiling Sun is one of the most influential sticker/ logo designs in the anti atomic power movement; it was created by accident by Danish woman, Anne Lund in 1975 for the OOA. Translating to 'atomic power? No thanks', the simple logo uses fun and gentle visuals to represent the ideologies of the group. The sticker was placed and worn on a multitude of things, such as clothing, cars, lamp posts and flags, and has been an iconic symbol ever since.
The cheery colour combination used in the sticker reflects the positive attributes of the OOA organisation; this places emphasis on how positive imagery can often work to get a message across. The sticker embodied the non violent ideas behind the anti nuclear movement.“This logo symbolised the dangerous side of nuclear power but I wanted to show that there was a positive alternative in the form of renewable energy.”
Another reason for the non violent design of the Smiling Sun was that Anne considered the role of women within the movement; "it needed to be pretty enough for women to wear it on their overcoats to indicate a kind, but firm 'no thanks'. No clenched fists, no scary images".
I feel like I could definitely take a more political approach on my publication, as stickers do have a massive influence on spreading awareness of political movements, from anti nuclear to civil rights. I could also intertwine this concept of 'friendly' or 'non violent' visuals into the publication, by designing a series of fun and playful stickers. This would help provide an interesting composition between soft and cute imagery and strong political messages.
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