Dreaming Vinyl
Dreaming Vinyl is a project founded by Jay Vaz and Lawrie Miller (representin' LAU). The project reinvents vinyl stickers by bringing them to life through animation. The key ethos behind the concept was to experiment with the design process of vinyl stickers, and how audiences in 2020 interact with music.
Dreaming vinyl celebrates the relationship between design and music through unique and playful looped animation that is foregrounded by music; it considers how motion design can further bring music to life, especially in a more ever growing digital world with the likes of Spotify introducing loops visuals with certain musicians work. With both Jay and Lawries' designs floating around the music industry, the duo wanted to experiment more with vinyl sleeve design “We found ourselves really enjoying experimenting with the vinyl sticker design process,” he says, “eventually leading to the idea of animating the vinyl stickers, which we hadn’t really seen done before.”
The aim of Dreaming Vinyl is to create a community for creatives and musicians, where people can discover new and emerging artists alike. Both founders have noticed 'the power of motion graphics', and how people consume things at a faster pace due to social media.
The animation of the vinyl stickers themselves are designed to capture the emotion of the sound rather than specifics; abstract imagery is 'manipulated in a way that makes the visual clear in relation to the sound'.
I definitely feel very inspired by how this approach to sticker design has been blended with a modern approach through being brought to life with animation; I could certainly experiment with this in my design process, through adding QR codes into the publication for users to scan and see the sticker designs move.
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