Selecting themes/ characteristics for my creative report

 Selecting themes/ characteristics for my creative report

In order to inform the visual language of my creative report, I wanted to look at the key characteristics of Alexis Jamets' work; this will help push my report to tie in elements of his style together in order to build a consistent visual language. 

Soft gradients

One of the most recognisable characteristics of Alexis' work is his use of soft gradients with a grainy texture; this explores the themes of nostalgia and adopts a nice sense of playfulness. The colours he uses combine unorthodox combinations and juxtapositions with pastels and bold primary colours. I really like this idea of creating super unique and playful colour palettes, as it provides a really nice mellow atmosphere. 

Alexis also applies these gradients to textures and abstract shapes, which results in some really nice fluid shapes; this especially works in the context of his animation, as he brings the gradients to life through moving image, thus reinforcing a playful sense of voice. 

In light of this, I definitely need to feature soft gradients or airbrushed textures within my creative report, as it embodies the soft and welcoming tone of Alexis' work. This would also give me an opportunity to go down an animation route for the creative report, as I could bring the gradient textures to life. 

Playful colours

As somewhat previously mentioned, Alexis often works with super bold and juxtaposing colour palettes, which are softened by the use of soft airbrush strokes. I find his use of colour really fun as it has a kind of child like feeling to it, as the colours contrast with each other and don't at face value work together. I want to introduce a weird and unorthodox colour scheme for my creative report, as I want to develop a super fun and playful atmosphere, as I feel like this definitely aligns with my creative process. 

Analog elements

Within my research, Alexis has spoken in interviews about how he likes to use analog and hand drawn approaches to create an organic feel to his work; often working with pencils, paint and watercolour, this creates a really nice experimental and refreshing approach to graphic design. I kind of want my creative report to have this approach, through balancing both digital and analog elements; this is something I also like to use within my own work, as a lot of the illustrative elements I create are drawn by hand. For the creative report, I could potentially create some illustrations to be featured throughout the report. 

Creative report concept

Upon reflection of both my research and analysis of Alexis Jamets' characteristics and creative processes, I want to integrate these creative elements into the report in order to develop a consistent and recognisable visual language. In light of this, I have decided that I want to create an animated interview for my creative report, in order to create a fun and immersive user experience that narrates the conversation with Alexis. For the animation, I want it to have a kind of rough, analog atmosphere to it; using soft airbrush and gradient textures, a contrasting colour scheme and hand drawn elements. 

To accompany this animation, obviously I need to create a 'printed' publication for the creative report, so I need to translate the animation onto a publication format also. As well as this, I need to feature the intro and reflection within this, as I don't think this will fit in an animation format as it will be kind of wordy. 

To ensure these components are consistent, I really want to make sure I stick to the same colour palette and visual language, as both the animation and publication need to go hand in hand. I want to first begin with the animation as obviously it is more time consuming and I need this to set the tone for the rest of my design decisions.