Side A
These mockups aren't any different from what I've made, but show the layering within my album cover concept. This one is how the final thing would be packaged/ sold.
These are each layer' the plastic bag, outer sleeve, inner sleeve and vinyl design, as well as my sticker concepts. (for side A).
I think for the physical products, theoretically it could be cool if the pink texture was embossed or slightly risen to create an interesting texture.
The inner sleeve uses textures from the existing album cover, layering them up and exploring super crazy colour schemes which is also visually referenced in the flag concept. I think the inner sleeve should be printed on thinner paper for sure.
I feel like the vinyl sticker could be improved to have the song title on it, as at the moment that is what my design lacks.
Side B
The B side uses the exact same rules/ components as the A side as obviously it will be printed on either side.
Whole collection
I feel pretty happy with this outcome; the whole collection aligns together and has a very consistent atmosphere; the colours work really well at generating a vibrant and loud outcome. I think to summarise the outcome, I'd list the key themes:
- Conflicting and overlapping textures; the conflict within post punk/ punks origins in Russia linking to the conflict with Soviet government.
- Textures taken from manipulating whitewash; reflects the idea of censorship of punk/ post punk, as well as linking to the translation of Molchat Doma to 'houses are silent'.
- The colours and textures are intentionally loud to imitate the angst and rebellious nature of punks and post punks in Russia; considering the idea of rebelling against their censorship and protesting their views.
- The illustrations are taken from visuals of dancing. This visually references the song titles of both the A side and B side; as well as this, the motif of dancing reflects a humanistic quality within the micro genre, thus celebrating post punks origins in the underground scene of punk in Soviet Russia. Although considered aggressive and enemies of the state, punks stuck together in tight knit communities and celebrated their individuality.
- The typeface design explores themes of illegibility which expands on the concept of censorship within the design; it is very loud and dominant in the visual hierarchy, but is hard to understand, thus capturing the conception of punks in Soviet Russia (misunderstood).
- The printing process could also use neon and glow in the dark inks, which further links to the loud nature of punks.
- The stickers add to an interactive element of the design, and empower audiences to stick them wherever they want
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