Audience considerations

Audience considerations

Basic Demographics

The publication will be targeted towards young adults due to the dark nature/witty aspects of the comic book. Traditionally, comic book readers are males aged 35 and under. The publication could be targeted to this specific demographic, yet pursue a gender neutral standpoint. I think the nature of the zine will likely be targeted more towards a younger contemporary audience; people interested in independent publications (likely 'arty' people.  

Behaviour

The publication will be targeted towards casual readers, and those interested in comic books and independent publications. With the interactive elements of the design, the consumer will enjoy tangible products and niche products.

Psychographical 

The attitudes and values of the consumer will have the niche aspect of rebelling against the idea of ‘the American dream’, with commentary on everyday life in the West. Readers will have a dark sense of humour, alongside a sense of self awareness due to the subject matter of the publication. 

Geographic

The audience will be familiar with the original Garfield comic book series, so will be located in the West; most likely America or the UK. 

After assessing these characteristics of my audience, I definitely want to focus on the idea of contemporary concepts and design; the zine needs to fit within the expectations of younger adults, with the age limit of 35, through more of an experimental to design. The design needs to communicate the wittiness of the blog, as well as sharing a familiarity with the Garfield comics. Despite this, I know that I want to add my own style to the design, as it will make the outcome seem more visually interesting; this will also add to the exclusivity of the design, which was discussed in my essay.