Study task 3; type only cover
- Type can set a mood or an atmosphere
- What weight typeface will you use? How does it convey what you’re trying to communicate
- Think about font styles; condensed and extended
- Information squashed into a tiny space; relates to the title
- Think about the size and scale; white space - type isn’t about the black spaces
- Align to a grid?
Typography do’s:
- Helvetica
- Baskerville
- DIN
- Franklin Gothic
- Futura
- Times New Roman
- Gill Sans
- Don’t use skeuomorphism
- Making items resemble their real world counterparts
- Too easy
- Anthony Burrill; purist typography using wood type or metal type
- Eike Konig/ Hort Studio
- Experimental Jetset
- Combine your text with a symbol/ character
- Repeating things
- Mix type in with something else
Consider in your designs:
- What are you saying?
- How does it communicate your idea?
- What does it look like?
- What does the layout look like?
- Line length, between 40 and 75 characters and 7-12 words
- An overly short line length looks ugly
- Oversized line length decreases legibility
- It's better to split it into 2 columns if long
- Consider hierarchy
- If you can justify doing something wrong, then that's okay
- Widows and orphans; lines left hanging and separated from a block of text
- Rivers; gaps in typesetting between two paragraphs
- Hanging and stacking; could give consistency
- Hijack an object
- Make connections between letters
- Cut up and rearrange
- Use repetition
- Extend it to a grid
- Change direction of the type
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