Design development

Periodic table concept

Today I decided to develop some new ideas; focusing on the concept of a periodic table. I wanted to select parts of the title and manipulate them to form elements of the periodic table, in order to communicate links to the content of them book/ themes of science non fiction in general.

I decided to use Helvetica for this book cover, as I researched that the periodic table is written in this font. The only problem with this is that it looked slightly too formal, and lacked the playfulness that I wanted to convey. Additionally, I felt like these designs looked too flat and lacked any focal point for the audience; the concept of using elements is arguably too obvious as well as this, which lacks the allusiveness I want to create. 

Playing with handwritten text

These designs played with the banana concept further, as I felt like I could play with composition and colour more. For these designs in particular, I decided to hand draw my text for a playful atmosphere to fit with Bill Brysons' sense of voice. I feel like in some sense, the type looks too chaotic and slightly too childish, as the books audience still will consist of adults.

Crit feedback

• the designs look too flat and dull (periodic table)
• the ripped/ hand drawn type is effective - continue experimenting with this
• try playing with different compositions 
• the messy type looks a bit too childish