Aims
What are your aims as a designer?
I want to develop a strong definitive style as a designer, and build a reputation and brand image that clients and people will buy into and respect; I feel like having a confident contemporary aesthetic is important within the design industry, as I want to set myself apart from other designers through a unique approach regarding style.
Strong confident contemporary design example (Aku Vig)
What do you aim to get from the course?
I mainly want to gain all of the visual tools and alternative approaches to create visuals; experimenting with ways of working in order to gather a strong approach to overcoming problems. Prior to the course, I was definitely boxed into a few ways of working, and a lot of my visuals were digital. I want the course to also help me gain a wider understanding of the industry, and have confidence to enter the design world with self awareness in my own work; I want to gain this in order to have strong connections within graphic design, and hopefully work within a good studio environment that encourages individual styles.
I also want to gain a better understanding of type, as at the moment it is more likely to be my weakest area as a designer; it would be good to be able to communicate my style in typeface designs, as I feel like graphic designers that have this ability are in more demand. As well as this, I want to get more into animation and motion graphics, as I feel like it is a very versatile skill to have and can bring designs to life.
Emilie Vizcano (type design reference)
Where do you want to be from now in the future?
I really want to leave university with a first in order to give me an initial advantage in the design industry regarding getting work/ jobs. Initially, I would like to move to a larger city like London to work with a design studio or agency; I feel like this will help me settle into the design environment and gain confidence in producing work for clients, as well as broadening my team work experience in the sense of overcoming visual problems and briefs.
OPEN studio (East London)
I have considered freelance work to some extent, as it would be nice to have more control of who I work for and what designs I create, through working on my own terms; despite this, I think freelance design would be more suitable as side work alongside my main role in a studio, as I think it definitely takes a while to build a name and reputation for clients to come directly to you as a designer. As well as this, freelance design is a lot more competitive and isolated, which is quite daunting to me at the minute; however, this is not to say that I could take it up when more mature/ confident as a designer.
What kind of work do you want to produce?
Later down the line, I would definitely like to work in a partnership or a small studio, as I feel like my ideas and style would mature a lot more in a smaller environment where my concepts could bounce off other peoples; I really admire the work of small studios like Dr.Me, as they have a broad clientele and produce some really nice contemporary publications. Regarding this, I feel like my style and approaches as the minute would work well for publication design, so this could be a potential focus - however, I don’t want to pigeon hole myself into one specific area, as commercial wise, this would put me at a disadvantage for commission work.
Dr.Me studio (studio reference)
What Clients would you like to have?
I definitely don’t want to work for massive commercial brands, as the designs produced for big name companies always seem to lack a unique style; most advertisements and merchandising for these always follow quite a boring structure and layout, and seem to be very ‘copy and paste’.
Due to this, I would like to represent more niche and smaller brands/ companies, as it would be nice to help smaller names gain a strong aesthetic and a unique style; I would much rather create a more visually interesting design for less money than a boring design for more, as I still want to take something personally from every design I produce.
The publication designs showcased in places like Village Books are really appealing to me, such as small zines created by students such as Seapunch; in the future I’d love to aim for my work to be sold in small independent stores, as I feel like it is more valuable and meaningful than large commercial products. The same can be applied for small commercial branding; I would like to develop brand images for small businesses, as I feel like designers are given more freedom in what outcomes they can produce.
Village Books (visual reference)
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