Wednesday, 18 November 2020

End of module evaluation

 End of module evaluation 

Overall, I'm really happy with how I responded to the brief, as I feel like my final outcome fits the tone of voice I wanted to communicate. My strengths within this project were definitely how I pushed my concepts to consider the physicalities of the printed outcome, allowing me to put my design into context more through designing for specific audiences and purposes. I really enjoyed the process of selecting binding methods and paper stock, as it helped me stray away from being too focused on visuals. In regards to my weaknesses in this project, I feel like I need to get better at typesetting; looking back on it, the tip-ins for my publication were somewhat lazy, as I could have integrated the type in more of an interesting and conceptually stronger way. Also, although I'm very happy that I managed to create an actual physical final piece, it feels like I could have made the design more well rounded and professional, as some elements seem a bit too hand made. 

In regards to the approaches I used for this project, I want to continue to keep more of a conceptual way of thinking, as I think this helped me develop more of a stronger outcome. I feel like it is easy for me to focus too much on the visuals and design elements of my work, as well as continuing my style; this project definitely helped me focus more on the concept than the content. For future projects, I want to improve this balance of using my design style as well as having conceptually informed ideas, as I want to build a recognisable style that will help me visually communicate my personality, as well as being appropriate for future projects - meaning I can't just make things that look nice, they have to work conceptually too! Working more conceptually was something I've done differently for this project; I kind of sacrificed using crazy colours and chaotic design to help make my outcome appropriate for the brief, making it a lot more minimal. The feedback I got for this minimal design was actually really nice, so it would be interesting to use this more in future projects.

The part of the design process I found the easiest was generating the ideas and visuals for the final outcome; I always find this stage of the project super fun, as it gives room for experimentation and playfulness. In contrast, the part of the project I found the hardest was deciding on what style to use for the final outcome, and refining my ideas; this was just mainly a case of trial and error, and I feel like feedback was incredibly helpful in this process. I think for future modules, this element of feedback will be even more important, so I hope we continue to be able to do crits and peer feedback sessions to help push our concepts as it helped me to not get stuck in my design style. 

I feel like I have reached my potential in this module, as like mentioned before I have dealt with conceptual thinking a lot more. Also, it was really fun to apply my ideas in a physical sense, through actually making my final outcome. Although this wasn't an actual requirement, I feel like I pushed myself more by making the final piece physically, as it helped me translate my ideas into a tangible product.  

In terms of workload, I think I managed it pretty well and my work ethic has been pretty good for this module; I think this is mainly down to the fact that the module was all about our interests, so I enjoyed the whole process. Due to this, I want to continue to make things I am passionate about, as it always helps me get in the right mindset and produce more work. 

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