Further developments

 Playing with layout

I wanted to explore layout of the book in terms of the imagery and how they can be treated to play around with using minimal amounts of ink. The main approach in this was to go crazy with the threshold tool, which enabled the printing to be a single colour. 

I wanted the images I used within the publication to relate to the topics discussed in the context of the book; this would build a better consistent design, whilst also rounding out and justifying the text within the publication.

The content in the book uses facts and information from the instagram page 'adapt'; this felt fitting as they work in the context of witty and non violent design, as well as being a key example of climate change activism. The publication will essentially be a translation of adapt onto paper, with stickers to create an interactive user experience. 

I played around with how I wanted the visuals to stay fun and witty but more minimal; sticking to just a black and white ensured there wasn't much ink wastage. These designs use a lot more negative space to create an emphasis on the imagery and the points made within the text. 

A lot of the visuals used within the publication are inspired by meme culture and the wittiness involved within that; this was very much inspired by adapts approach to visuals, by offering a juxtaposition through fun images and serious contexts. I also wanted the images alone to be somewhat allusive, thus intriguing the audience and not being massively in your face. 

The tone of voice used in my book employs a kind of witty tone, which speaks directly to the audience. This definitely works in a way that establishes more of a personal audience connection, which relates to the interactivity of the book. 

Adding type

I added some type to the layouts in order to experiment with typesetting; it's important that the book features the type in order to provide context to the ethos of the book itself. Despite this, I feel like this typesetting doesn't work very well as the type and image clash slightly - there is a lack of a visual hierarchy and it feels a bit flat. Due to this, I want to play around with how I could separate the text from the image, possibly through adding tip-ins?