Bloomberg project - crit response

Crit Notes:

• Don't use existing typefaces 
• Take serifs and reflect them/ cut them out 
• Push how much you can take away 
• Use a prism to make a font 
• Use a mirror to get modular forms
• Publication idea; cut out half of the type and reflect the other side in a mirror 
• Reflected materials to create a typeface 
• Duplication? How many lines can you add 
• Involve distorted mirrors?
• Stamp in ink and transfer onto the other side of paper 
• Emboss in reflective material 
• Cut up a CD? Use fragments to create type 
• Use a projector to distort images 

Initial Response 

Using prism reflections to create modular fonts 

This alphabet design features modular forms from an image of a prism with light shining on it; I chose to only select the forms where the light hit, as it relates to the concept of reflection and the sense of light being bounced from objects, in the way that the artwork in the exhibition bounces off one another. Initially, I think that this type design looks suitable for a logotype, but possibly lacks a stronger line weight and a rule. I think I need to focus on having a strong rule in order to create a more cohesive design. 

This typeface takes a more blocked approach as it uses the shapes of the actual prism surface; this created a nice angular type design, which in a sense reflects the triangular shape of a prism. However, I feel as though this type is too basic regarding it's concept, and doesn't quite capture the idea of reflection.

Pushing how much the text can be distorted - challenge legibility 

This approach involved me using the rule of cutting out sections of the type and reflecting them on the font; I think that it provides quite a nice distorted effect and does resemble the concept of shards of reflection. Additionally, I quite like how it also links to the synonym of 'backscattering' as the glyphs and serifs appear to be spread apart, likewise to the sense of the artwork at Bloomberg being distributed and contrasting. Regarding legibility, I think that this design is still readable and suitable for the context of a logotype, I might even consider pushing it further. 

Progression

In order to push my typeface further and to decide on the final idea, I am going to adapt some rules to strengthen my ideas, as experiment with more line weights and shapes. I am still going to use the prism/mirror images for reference, yet I want to move on from simply using modular shapes. 

• Duplicate lines 
• Use different line weights 
• Try different fills e.g. lines, dots?
• What rules can I introduce?
• Play with colours / textures