Wednesday, 23 October 2019

Research for logotype / context

Alex Valentina 



I found this poster design on Valentina's instagram and noticed his use of repetition of images which relates to my rule of duplicated images and lines. Contrastingly though, his work is much looser and doesn't seem to follow a rigid structure; Valentina seems to embrace this and on 'it's nice that' he claimed that his work is in the pursuit of chaos and 'creating outside established conventions'. 


Valentina has recently created a lot of chrometype fonts and I really like how this typeface looks very alien and modern; I suppose this would be relevant for the concept of Bloomberg being a platform for new, fresh artists. 


This type design also plays with a theme of distortion which I want to look into, as I could approach reflection from the perspective of reflection on liquid possibly? 




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