Print experimentation

Initial Logotype 

Based on my feedback from my logotype, I decided to develop a rule of repetition to relate to my theme of reflection more; I initially did so by repeating layers of text which gave a nice distorted effect. The issue with this design is that it doesn't fit to the idea of a portrait poster, and I think that the 'new' doesn't fit well in the composition.

Due to the issues with my initial logotype, I chose to adapt it to a landscape position, as it would make it much easier to apply to various poster designs. Here above is the design that features 'new' within the same shape, which makes it fit in more than the previous design. I definitely prefer how the text is overlapped in this design, as it looks much more legible.

This design is the version without overlapped text which I just made to experiment. I still really like how it communicates the idea of duplication, but I much prefer the stronger rules of the other poster. 

Physical Outcomes from Print Experiment

This print experiment was created by splitting two sections of the poster design in two in order to create a sense of fragmentation and doubles. I really like the colours of this poster, as the black and blue conflict with one another. I think it would be interesting to use this rule on a larger sheet of paper, possibly with a wider blue border?

As you can see from this image of the collection I produced, I played a lot with overlaying text and printing on different colours. I think my poster design generally works well on various colours, especially the neon pages.

This poster concept is based around the idea of splitting the logotype in half and offset it slightly, I printed it with a border which actually gives quite a nice effect. The only issue is the worry of legibility, especially when considering a good logotype. 

Here is my large scale design, which is to the size of A1; I think the logotype works well as a large scale piece, as it provides more of an impact and I think it is appropriate in an exhibition setting.