Thursday, 24 October 2019

Research / inspiration for new logotype approach


Swiss Posters 

Dimitri Jeannottat


I really like the structure of this poster design and how areas are hidden; it pushes the idea of legibility and makes the eye focus on the type more. Although the actual visuals do not relate to my theme, I like the idea of playing with legibility through structure.

Chris Gautschi


This poster relates to my rule of duplication, yet does it in a  more subtle way. I might try repeating words for my logotype in order to communicate a sense of reflection and mirroring, and concentrate on doing so with just the type.


I couldn't find the name of this designer, but again, these posters also create a sense of duplication with how the text is repeated then fragmented etc.

After looking at these designs, I feel more pushed towards approaching my logotype with duplicating words and layering behind one another. Due to this it might create quite a nice distorted effect, as well as developing a stronger link to my theme of reflection. Additionally, it may allow me to strip back my designs and follow simple rules to create consistency.

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