Initial development
I decided to try out a more simplified version of my poster designs and adopted a monochrome approach; I like how this concept looks, but it doesn't follow a rule or any kind of structure. I think in order to push my work further, I really need to create a strong structure to keep my work consistent to my theme.
Mockup development
Here is that same poster logotype added onto the Henry Moore Institute building; I think it works nicely as a visual piece, but again I have received feedback that it lacks structure and rules.
Feedback notes/ what to do next
Current designs don't follow a rule, they need to be consistent
Repeat text to form a barcode for logotype
Create a rule for posters - have it symmetrical
Still continue doing duplicated images
Try simplifying posters - don't need images?
Spread out type and break words up
Have vinyl in reflective
Catalogue includes reflected words
Simplify type to fit
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