Initial poster concept
Here are two variations of my initial poster design from last weeks' printing experiments. I decided to go for the 50/50 split concept as it plays with the idea of doubles and mirror images, as well as providing a nice space for the date or place of the 2020 exhibition. I also really like the certain roughness that the split has, as I produced it by ripping it by hand which adds some nice texture.
Initial plan for specimen layout
For my type specimen, I wanted to use the same approach as I did for my large scale designs on Friday. I want to print my poster design as A0 with added reflective/metallic vinyl on the key elements of the typeface. Additionally, I definitely want to apply my rule of duplication to the concept of duplicated images. I then want to print my alphabet design and context images on the other side of this sheet to show off my typeface. This plan illustrates how I initially was going to do so; an A0 poster made up of eight A3 sheets.
Feedback
I was suggested in my feedback to play more with my 50/50 split rule and design some extra posters that all fit together by reflected parts; this would help strengthen my links to my theme of reflection. This concept would use my logotype design, but have one half the flipped way round, then flipped over and repeated on the interlocking posters. This would allow me to create a nice series of posters that could communicate the different times and places of the exhibition. Additionally, I was told to try and apply this rule to my rationale and alphabet pages, by splitting sections up. However, I do have some concern on how this might affect legibility, as a type specimen is for cliental purposes.
Furthermore, I was then given the idea of having 16 A4 sheets for the back page instead of 8 A2 sheets, as it would allow me to split pages up to fragment and reflect images. This could work well in communicating my theme, but I worry that the final outcome may look tacky due to how it might be stuck together.
Developed poster designs
This poster design follows the concept that was suggested in my feedback of having a 50/50 split of how the type is placed; in this case, 'Bloomberg' is one way, whereas 'Leeds' is upside down. The idea would then explore how this poster would look tiled amongst other posters to create a series. I then decided to contribute to my theme by adding a duplicated image of Laura Hindmarshs' 'screen studies' which inspired my typeface initially.
Here is a very abstract version of a poster background that involves this duplication and halftone approach. I works really nice visually as an image, yet I think adding type would cause it to be stripped of its rule.
Transforming the typefaces into 'typeable' font
light (typeface)
Bold (logotype)
I used 'Caligraphr' to develop my typeface designs into an actual ttf file that allowed me to type with them on Adobe. This will help me produce a nice body text, as I wanted to use my typefaces in my actual rationale. The only thing is which one would be more fitting in that context?
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