Wednesday, 8 April 2020

New typeface


Sketches




Since of of my aims for the publication was to be better at type, I decided to make my own typeface for the 5 strategies business cards. I took inspiration from current contemporary designers such as appear offline through using fluid movements and sporadic changes in thickness. 

Digital version



Initial business cards (for strategies)



Im actually really happy with how the typeface looks with a 3D rendered effect as it looks very nostalgic but has a strong contemporary feel. I thought it would be nice to tie these cards in with my previous designs by adding a gradient to provide consistency. I also wanted to make them have quite an ugly colour scheme to further focus on intentionally bad design. 



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