Final poster outcomes

 Final poster outcomes

In the studio today I asked for some final feedback on the posters to decide which versions to use for my final outcome. Personally I really like the designs with the grey background over the ones with the circular contrast to the background, as I feel like visually it fits better with the publication design and plays with negative space in a more interesting way. My only worry with this was that maybe the QR code interaction where the audience has the twist the symbols might not have been as clear as there wouldn't be a distinction between the disks and the rest of the poster. However, after discussing this in the studio, I realised that the audience will already have the pre existing knowledge to twist the posters digitally, as the same rule was applied to the publication; this also makes the poster scavenger hunt a bit more playful and 'secret', as the only people that know how to reveal the symbols will be the primary audience of the techno tourists that have read the publication prior to visiting Berlin. This element of it being a secret also is more relevant to the themes of censorship I have focused on throughout the project, so keeping it less explicit is maybe a better idea. 

These are the final concepts for the poster designs; I have included the translated versions with the symbols intact and the initial German versions that have the twisted symbols; the twisted versions will be the ones physically printed, again to relate to themes of censorship and to encourage audience engagement. 

Mockups

Although I won't be printing the final outcome physically, I still needed to test out how they would look printed out, and how added elements of texture would function. I created the above mockups to replicate what the posters would look like in the public spaces in Berlin. Based off my research into my print specification and printing methods, I learnt that the vibrance and neon colours of the design might be slightly affected, so these mockups kind of showcase that by being slightly less saturated than the digital versions. Despite this, I still feel like they are appropriate and link to the rest of the projects visual language, and if anything the added texture creates more of an urban and gritty feel that aligns with the settings that the posters will be located in.