Further poster concepts

 Featuring translation

In order to involve further considerations of range and distribution for the project, I thought it would be interesting to have the poster series somewhat censored. One way of doing this could be to have the posters located physically in Berlin in German; the user can then scan the QR code to translate it, which would encourage the audience to interact with the posters. 

Circle format/ disruption

I previously experimented with the disrupted circle format (the same rule as I used for the publication format) as I felt like it was fitting in terms of the concept of censorship, and helped provide a consistent tone of voice by using the same rules. This concept would function with an interactive user experience; the audience scans the QR code to reveal the symbol and twist it. 

Improved versions

I decided to apply the same format and typesetting for the rest of the symbols, to see how they would work. I wanted to keep the poster series consistent with the publication, so I used the same colour palette, which also helps make the posters recognisable to the audience when hunting them in Berlin. I also wanted the layout to be pretty minimal, with a lot of negative space in order to place emphasis on the symbols. I also decided to follow the same rule of not using any photos, as the intention/ aim of the posters are to allow the audience to visit spaces and not over expose the Berlin techno scene. 

Disrupted versions

I wanted to create some examples that showcase how the posters would function digitally (after being scanned), which explores how the symbols will initially be disrupted. I decided to play with adding more emphasis on the symbols and making the aim of the QR code/ digital poster clearer to the audience by separating the symbol with the circular format. I feel like these actually work slightly better as it makes the symbols stand out better in terms of the visual hierarchy of the posters, but the colour scheme still maintains the visual consistency. As well as this, I like how the circular composition is reminiscent of the CD publication format, as it looks like a disk; this helps push the posters to be more relevant to the context of Berlin techno, and instantly having that recognisable aspect to the techno scene. 

Black backgrounds

I spoke to some peers for feedback on the posters I've done so far, and they suggested to maybe try including some black aspects to add more of a contrast and to keep the posters pretty minimal. Despite this, I still featured an accent of colour in correspondence for each symbol in order to maintain recognisable elements to keep a consistent tone. These versions also work as it means that the visual language of the posters are slightly separate from the CD publications, and compliment the CD cover with the black and grey colour scheme.