Conventions of a book - an Argos catalogue
Properties and conventions
- Perfect bound
- Split into categories via colour
- Chronological
- Paper back
- Images numbered with products
- Very chaotic
- Product focused
- Colour print
- Low gsm paper
How can the humble Argos catalogues' design be better?
- The layout could be spiral bound; this would make it feel more collective and interactive for the user
- Pen included; a homage to the nostalgic element of circling things in an Argos catalogue
- Sections of the book could have scissor lines to be cut out; the user could physically take out what they want to purchase
- Make the catalogue more fun through having areas hidden; kind of like a scratch card but for the product numbers and prices
- The layout could be made more minimal? Such as having the product images first and then have tip-ins alongside the corresponding images for product info
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