Logo concepts

 Initial logo concepts

Sketch

Because Spencer and I liked the initial character I created for MoodGlyph, I thought I'd experiment a bit more with creating some kind of mascot. I thought of how I could tie it in with the theme of typography, so came up with the MoodGlyph mouse. Basically, I wanted to limit myself to using only shapes from the letter 'M' and 'G' in order to relate to the brand. This initial sketch shows me trying to figure out how I could do so, but I felt like creating a whole body overcomplicated the illustration; we still want to keep a minimal design, so I decided to just focus on the mouses' head. 

Here is the 'm' character I initially created. I do like how abstract it turned out, as it relates to an ambiguous undertone within our visual language. Despite this, I still want to continue to experiment (but I am still biased to this lil guy at the moment). 

I tried introducing some humanistic elements to the logo in order to experiment with tying the logo with the themes of emotion. I think it looks cool, but might be overcomplicating the design a bit; it could be nice to use this version of the logo once in a while to break up our instagram feed possibly?

Here he is! The MoodGlyph mouse. I traced around my initial sketch and created more of a link to the shapes of 'm' and 'g'; I do like how I managed to keep him minimal, but the general feedback from both Spencer and I is that on first glance, you can't really tell that its made up of letters, and also a mouse has no relation at all to the project. Due to this, we decided to stick to the abstract M shape as it works better with the brand image; also we'll be able to do a lot more with it as it can just be plonked on any instagram post. 

The above designs are just some simple variations of instagram post concepts; focusing on using a lot of negative space, the visual hierarchy emphasises the brand image and the mascot, which develops a nice playful but still minimal tone. I think at this point we just need to keep making and posting call out and instagram posts like these to create a brand image and hopefully get as many submissions as possible. The designs so far are just general explanations as to what MoodGlyph is. At some point we need to post some that are more informative and clear on submissions and stuff.