Wednesday, 25 March 2020

Initial 'business card' designs for publication


Type




To communicate my own style and the sense of humour in my 5 artists work, I want to make my business cards for the 5X5 publication intentionally bad; this will help create a witty/ ironic design, and keep it playful to match my own approach to design. Initially, I played around with type design on MS paint, which has the reputation of being old and bad, as well as being playful in its nostalgic sense. I thought this would be pretty funny to write each artists name in.

Business cards

This business card was a bit too boring; I want the business cards to use an overwhelming amount of colour, or a really bad colour scheme. 



I took shapes from the artists work - this kind of star shape seemed to crop up in a lot of the 5 artists work, it worked well as it is kind of reminiscent of old cheesy adverts.  I used a crazy amount of colour to make the card design look messy/ bad, and added a grain to make it look outdated. In a sense, the type for these two versions still wasn't as bad as I wanted it to be; I needed the business cards to actually look shit to make them obviously ironic. 


This is the initial concept for the back of the business card; I took inspiration from Elliot Ulms' inclusion of negative space, yet still framing it with the gradient texture to offer a contrast. I added the MS paint type, which tied the design together by using the same off white/ yellow colour. I also added a half toned image of Seapunch's work to visually reference his design. I think the main issue with this design is that I feel like I could visually reference each artists work in a more abstract way and with my own illustrations. 





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