Creating more content for the MoodGlyph instagram

 Alphabet grid

After speaking to Spencer about making the guidelines for the submission clearer, I decided to create an alphabet that showcased what letters had already been submitted; this would help people know which letters were left to submit. 

I wanted to keep the same consistency as the instagram account (black and white), so I stuck to using a grid with a black and white visual language. I think this also helped the audience understand that the submissions needed to be in black and white, which would help confusion in regards to what people need to submit. 

I like how this story post contextualises the typeface more, as it brings together peoples' submissions. Spencer and I also decided to keep posting this regularly in order to update our followers on what letters we need; hopefully this will engage people more and help the submission requirements seem clearer. 

Updated version; adding in other submissions 

In regards to posting these in our story, it would be quite fun to alternative between black and white backgrounds; this would link to the current Instagram feed, and relate to the visual language of MoodGlyphs' identity/ branding. I think if we were to develop these further, it would be nice to create some sort of gif of the letters once people have submitted them; for example going through the alphabet. This would push the instagram content to be more engaging and playful, which is essential in spreading the word to gain more of a following. 

Instagram feed 

As shown in this screenshot of the account, we have stuck to a black and white Instagram feed in order to keep a consistent visual identity; I think it is simple but effective in ensuring that all of our content stays on brand. As well as this, the simple square/ monochrome colour scheme means that it is easier for Spencer and I to create posts that fit together, despite working on them separately; the black and white also places more emphasis on the submission requirements/ call out posts, thus making it clearer to the audience. 

Creating story highlights

Spencer and I have spoke about creating a story highlight for the alphabet updates to let our followers know what letters we have submitted. One design component that we need to create is a cover for these highlights on the story; I might quickly create one using the black and white theme to further develop a sense of brand image. 

Story highlight cover designs

In order to maintain the same branding/ tone, I created these story highlight covers using black and white and Times New Roman; using the same typeface as the rest of the Instagram feed was super important in providing consistency. I'm going to mess around and see which cover works best on the Instagram page. 

After messing around with the story highlight covers, I decided to use this one as it fit with the Instagram theme the best; we have received some more letter submissions so I'm going to post an update today.