Things we need to begin to plan for MoodGlyph

 Pt.2 of MoodGlyph planning (the designing part)

After we have received all of the letter submissions for the MoodGlyph alphabet, we need to plan ahead in terms of what we want to create withe the typeface itself. I'm going to have a meeting with Spencer to talk through these topics:

The actual type specimen

• How are we going to lay out the specimen?
• Is it going to be a printed zine?
• Are we sticking to the black and white colour scheme?
• We could include some illustrative elements alongside the typefaces; maybe illustrated emotions for each letter? 
• Can we personify every letter we have received? 
• Paper stock, binding and size
• Should we create some kind of grid with all of the letters (similar to Anna Mills) 
• Could it be in a posterzine format? 
• We need to contact Village Books to see if they would sell it 
• How are we going to package the publication?
• What price point would we set?
• We could include a credits page at the back/ back cover 
• How are we going to show what emotion each letter is? 
• Are all of the letters we have received the best quality - e.g if they are pixilated we need to ask for a higher quality submission 
• We could create some kind of collage typeface by printing out all the letters and combining them 
• We could create little postcard sized prints 
• Make characters out of play dough 
• The back page could be corresponding photos and images that go with each letter; so you know who is credited for what

Merchandising 

• Stickers
• Tees/ clothing 
• Iron on patches
• We need to research where we can source all of these 
• What price points we could sell the tees at; could it be a made to order thing, or should we order a batch? 
• What actual content will we print on them? 
• We could create some kind of logo 
• Badges 
• Creating some sort of pack that includes merch with the zines; we could possibly sell them ourselves first 
• Business cards; they could have an about on the back? Or they could be interactive and ask the person to draw a letter based on an emotion/ prompt 
• Posters? 
• Prints?

Promotional stuff

• We need to create a submission closed instagram post after Friday; decide who is going to make this 
• What are we going to post on our instagram once we have received all of the submissions?
• We could create a story reel of each individual letter and tag each artist
• We could outsource somebody to animate the typeface and create some kind of moving logo/ alphabet
• The letters could move in a way that expresses their emotion 
• We need to promote the tees successfully to get people to buy them 
• How are we going to promote the final publication 

Deadlines

We need to plan our time effectively to have a final publication and products by the end of the submission deadline. This has to be no later than the 16th of Feb. Also, due to village books being closed due to lockdown, we need to reconsider how we approach them and how we can sell our products. We could potentially sell MoodGlyph after the actual uni submission, as it would allow us to finalise the design. In a way, this could work out that for the uni submission, we just have the finalised products ready for print?

Peer feedback 

• Maybe don't do a tee design for the project, as it isn't massively justified to the project; posters and prints would be better?
• Package the the publication in a tote bag; sell tote bags instead of tees
• Look at colour theories based on mood; print the publication on coloured paper or have it printed in coloured ink 
• Start posting on instagram in colour; this will reflect that once we have received submissions, the emotions are revealed 
• Make custom prints where we make collages of the emotions; people could request for an emotion and we could make a collage