Monday, 11 January 2021

Improving my own letter submission

 Developing my letter 'f'

I wanted to develop/ improve my letter submission, as I want it to be a good example for the kind of stuff to submit to MoodGlyph. I feel like the initial design I created could be improved further, as there are certain areas of the glyph/ serifs that are slightly unmatched and seem out of place. 




The emotion I decided to inspire the letterform on was 'excited', as I wanted to create a positive response to the brief. Due to this, the serifs are directed in an upward motion; almost personifying the letterform to look like it is jumping in excitement. I wanted to keep the forms used within the letter smooth and rounded, as this created a friendly tone of voice, as well as further exploring the mood of excited. In order to improve the letter, I made some subtle changes by making the shapes thicker in order to emote the idea of growing with excitement; having more of a rounded and thicker glyph contributes further in relating to the emotion of excitement. 

In order to provide some more examples, I think Spencer is also going to create a letterform for MoodGlyph. After he has done so, we discussed creating another step by step guide using his letter. 





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