Trying my own animations
Despite having a friend to help with the animation stuff for MoodGlyph, I wanted to improve my animation skills and create some of my own. To keep it simple, I wanted to create a loop of the M logo and the main MoodGlyph logo morphing into one another in order to promote the launch of our publication. The only way I know how to animate is on photoshop, which definitely limited the complexity of the animation.
Frames
I quite liked the idea of having it frame by frame, as it created a nice hand drawn element to the animation; I don't think that a super smooth animation style would really align with the previous content we posted on our instagram.
Adding colour
In order to match the animation with the previous content on our instagram, I needed to colourise the design so it fit with the colour theme. I decided to go for a simple gradient, as it would compliment the block colours used in the previous animation. Again, the use of colour also linked better to the concept of emotions and moods used within the publication.
Instagram feed
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