Outsourcing promotional animations

 Outsourcing promotional animations

As part of the promotional element of MoodGlyph, we wanted to upload some fun little animations that would promote the release of the publication/ future content. Due to this, I know another creative at Leeds Uni that is super skilled at animation and has offered to help with the project. We wanted to keep it fairly simple, as it needed to be allusive, mainly because we haven't decided whether we're going to sell the publication, or what date - this is mainly going to be determined by how the publication turns out and when we make a website.

I'm super happy with how the animation turned out, as it brought the letterform characters to life; I worked closely with my friend on the animation, as I wanted to be in control of how each letter moved. In this case, the letter C (bubbly) was floating, J (confidence) is stomping, F (excited) is jumping and the M (perplexed) is moving hesitantly. In regards to the colours used, we played around a bit with what worked best, but the main focus was that it had to be in colour as Spencer and I have decided to post only in colour from now on. We both decided on the green colour scheme, as it was bright and fun, and I complimented the colours used within the publication.