HyperText

 HyperText

Designers Lizzy Gershenzon and Travis Kochel are a type design duo based in New Zealand, forming the studio Scribble Zone; exploring the type industry and the community within it, they created Future Fonts - an experimental platform for in-progress fonts. Future Fonts is a place where feedback, discounts and free updates are welcomed, in support of up and coming designers within the type scene. Lizzy and Travis' platform has helped 40 independent foundries launch 69 fonts from 22 countries; in celebration of this, the duo reached out to Fisk to create a snapshot of Future Fonts' releases in their first year. 

Fisk wanted to created something that was 'part type specimen and part art piece'; taking on the form of an interactive website, Hyper Text pushes the 'limits of absurdity'.  With an incredibly playful user experience, the platforms' 69 fonts are spread across the website, showcasing each fonts personality traits with animation. Fisks' founding designer Bijan Berahimi notes how the project is an 'extremely ambitious and atypical challenge for us to showcase 69 different fonts within a single project'. 'To ground the project, we explored overlooked cultures with an abundance of type, and utilitarian design'. With a bundle of bespoke personalisation to highlight the uniqueness of the project, Hyper Text is an 'easter egg hunt of typographic delights'. 

The way that this project interprets type in a playful and interactive way definitely relates to the tone of voice we want to create for MoodGlyph, as I want to create some illustrations that bring the letterforms within the typeface to life. Since we are getting a friend to animate promotions for the publication, I might create some characters for the animation that will create an even more playful and fun user experience. This will elevate the visual identity of MoodGlyph, as it will expand on the idea of emotions by personifying the typefaces and bringing them to life.